One of my clients is DecoPac, Inc., a novelty toy company that makes many of the cake toppers you see in bakeries and grocery stores. Most of their products are tied to licensed merchandise, and sometimes I get the fun of helping them develop a toy idea for a popular character. The challenge is to come up with something creative and fun for kids to play with, but that can also be produced inexpensively (often with no moving parts) and fit within the 3″ clearance space of a plastic birthday cake box.
Last year they asked me to help out with a toy for a new animated series from Disney/Marvel called “Hulk and the Agents of S.M.A.S.H.” We worked up a couple of ideas. Now that the toy is in stores I can publish the final design, but the client has requested that I keep the other sketches under wraps.
Here’s how the final toy turned out:
