Toy Design: Sports Fan Bobblehead

spots_fan_toy

As I mentioned in a recent post I sometimes design novelty toys for DecoPac, a national leader in the cake industry. Often the toys involve licensed characters but sometimes they are more generic. For this project the client wanted to update the design of their “Sports Fan” cake. I’m not a sports fan myself but I would imagine this particular cake is a popular seller during the SuperBowl and other big sporting events.

sportsfan-concepts1

sportsfan-concepts2

Several toy ideas were suggested including a lenticular lanyard, a folding stadium seat that would hold a beer/pop can, a small keychain radio, and a big screen TV bobblehead. Ultimately the bobblehead idea was chosen. Here’s the final design I submitted, followed by a photo of the actual cake:

sportsfan-turns

sports_fan_cake

(Cake design © 2009 DecoPac Inc. All rights reserved.)