Toy Design: Minnie Mouse Picture Frame

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Last year I was hired by one of my regular clients, DecoPac Inc., to help with a Minnie Mouse toy concept for Disney. It takes a long time for a toy to do from original concept to final product so I’m just now able to reveal it.

The client showed me some misc. graphics provided by Disney including some “Dress Shop” clip art and a black silhouette of Minne Mouse walking a poodle and carrying a purse. The idea was to combine them into a pair of toys with a “shopping” theme: a curved picture frame with removable paper insert , and a matching figurine of Minnie based on the pose in the silhouette.

Because of the practical realities of the toy business sometimes something beautifully drawn in 2D may not perfectly translate into a child-friendly 3D sculpt. That was the case with the original Minnie silhouette (not shown). In it Minnie’s purse was hanging loosely off of her wrist which was a safety concern. If we sculpted the toy that way the purse could snap off and become a choking hazard. So I tweaked it to have her gripping it firmly in her hand instead. Likewise we changed the dog leash to a shopping bag but again it couldn’t have strap handles, it had to be gripped firmly in her hand.

Even Minnie’s arms had to be brought in tight to her sides to prevent them from snapping off. However, I didn’t want to also bring her arms in on the silhouette because it would lose a lot of clarity. Her torso and arms would morph into one ambiguous black blob. As a result the final figurine doesn’t perfectly match the silhouette, but hopefully it was close enough that the two pieces still felt like part of a set.

Here’s What I came up with:

Here’s how the final toy came out:

Toy Story 3: Woody Figurine

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One of my regular clients is a toy company called DecoPac. Among other things they design many of the fancy birthday cakes you see in grocery store bakeries. They also create various toys and novelties to put on top of the cakes, often tying in with licensed characters and brands.

Last year they commissioned me to develop some concepts for a “Toy Story” cake to correspond with the upcoming push to promote Toy Story 3. I was asked to come up with some cake designs highlighting Woody and Buzz, and also to brainstorm a few ideas for small “Woody” toys or mini-figurines that could be placed on top of the cake for extra appeal. I don’t yet have permission from the client to show you the various concept sketches I developed for the cake itself. I can show you some of the rough ideas I came up with for the Woody toy:

Woody and Toy Story are copyright © Disney.
Woody and Toy Story are copyright © Disney.

Here’s how the final three-inch figurine turned out:

Woody and Toy Story are copyright © Disney.

And here’s a cake design DecoPac ultimately developed for the bakeries to use:

A few days ago I was in my local Wal-Mart and saw this exact toy decorating one of the cakes in the bakery display cooler. Of course I had to buy it. My little girls had an extra-special treat for desert that night:

Toy Design: Disney-Pixar “Cars”

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One of my regular clients is a toy company called DecoPac. Among other things they create many of the fancy birthday cakes you see in the grocery store bakeries. They often develop fun themes using licensed characters to tie in with movie and TV franchises. On occasion they will hire me to develop toy concepts for some of the cakes. They are a terrific client and its a ton of fun.

Artwork copyright © Disney. All rights reserved.

Back in 2008 they hired me to sketch up a “pit stop” idea they had for Disney/Pixar’s Cars franchise. Once this concept sketch was approved it left my hands and went to the Disney to be further developed in-house. Because of the realities of overseas manufacturing it can take a year or more from initial concept to final delivery. This project is now completed so I’m able to show you what I did.

Here’s how the final design turned out. There were a few minor adjustments but overall it stayed pretty close to the concept. If you’ve got a young boy in the house with a birthday coming up there’s a good chance you can order this exact cake from your local grocery store bakery.

[EDIT: I just received my copy of the actual toy. It’s pretty clever how it was built. You wind up Guido, then as he drives around the track a little curved stem protruding his side strikes against strategically placed pegs. This causes Guido to briefly turn and face the car before the curved stem slides off the peg and he moves on. It gives the illusion that Guido is stopping to fix each tire (or do whatever it is they do at a pit stop). Pretty neat!

I made a little a YouTube video showing the toy in action: