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As the saying goes, it's not just what you know; it's who you know.
When it comes to making connections and finding new clients, there is only so much you can do online or through the mail. At some point every freelancer needs to get out there and make face-to-face connections with potential clients. If you aren't networking, you should be.
Many creative types struggle with networking, myself included. I'm shy and introverted. I'm much happier alone in my cave than out there mingling with people. I don't like making small talk, and there are many things I would rather do than spend my time shaking the hands of strangers and trying to sell my services.
I do it anyway, because networking is one of the most effective ways I know of to make connections and land new clients.
I'm still a beginner at networking, so I've been researching what works and what doesn't and learning how I can make the process less stressful, even fun. Here's a few tips and tricks I've learned that have worked for me: