Author: Cedric

14 Mar

Posted at 00:00h in Art & Business
Yesterday I talked about the qualities of a dream client. Most client projects are a two-way street, so now I'm going to focus on all you freelancers out there. Here's a few suggestions for how to make sure every project goes as smoothly as possible. Following these guidelines will also help you gain a great reputation, get good referrals and earn repeat business. 1. It's not about you, it's about the client. This should be obvious but its easily forgotten. The client isn't there for you, you are there for the client. Everything you do needs to be focused on the client's needs and how you can best serve them. You can't always please everyone, but you should sure bend over backwards to try. Your goal should be to make the client look good for hiring you. 2. Ask questions and listen carefully. Gather as much information as you can about the project and about the client's expectations. If you are unsure about something, ask. As the project moves along, keep asking questions. Listen carefully to the answers. Take notes. If you aren't sure about something, repeat back what you think the client is trying to say so that they can correct any misunderstandings. The more you learn about the client's needs and expectations, the easier it will be for you to help them.

13 Mar

Posted at 00:00h in Art & Business, Uncategorized
As a freelance character designer I've worked with a lot of clients over the years: big ones, small ones, established companies and young startups. Most have been terrific and I've been fortunate to work with a lot of really great people. Still, despite the best of intentions not every project runs as smoothly as it could. Even after eleven years of freelancing I still occasionally work on projects that get bogged down by miscommunication, misunderstanding, and avoidable delays. If you hire freelance artists, or are thinking of hiring one soon, here's a list of friendly tips on how to help things go smoothly. Of course project delays and difficulties aren't always the client's fault. Tomorrow I'll turn the tables and give some thoughts aimed at all you freelancers out there. For now, here's some tips on being a "dream client": 1. Give the freelancer as much information about the project as possible. The more info the better. Who is the target audience? What is the project trying to accomplish? Is there a certain style or tone you are after? How will the art be used? Will it need to be enlarged or reduced? How will it fit into the context of the larger project? A lot of these are questions the freelancer should be asking you, but if he doesn't you should offer the information anyway. There's no such thing as too much detail.

12 Mar

Posted at 00:00h in Uncategorized

Award winning animator Shawn Kelly has written a 90-page eBook called Animation Tips and Tricks. It's hot off the presses, so to speak, and chock full of advice for aspiring animators. Best of all, it's free! It's being offered as a PDF download from the folks at Animation Mentor. Just sign up to download the book. Here's a neat little bonus:...

11 Mar

Posted at 00:00h in Uncategorized

Hollywood screenwriter William Goldman famously wrote that "in Hollywood, nobody knows anything". What he meant was that nobody really understands how to make a successful film. Despite all the money and effort poured into every movie, it's a total mystery why some films rake in mega bucks and others flop big time. If there was a secret formula to making...

10 Mar

Posted at 16:41h in Uncategorized

To any art directors and creative directors who read my blog, this post is just for you. It's a list of resources I found online geared towards art directors. I'm not an AD myself so I'm not too familiar with most of them, but at first glance they seem like they would be helpful:   Art Director's ToolKit - Software with tools...

07 Mar

Posted at 00:00h in Art & Business

Marketing Mentor is an excellent website and blog for freelancers run by Ilise Benun, a consultant who specializes in helping creative professionals do a better job of marketing themselves. Her blog posts are short, direct, and very helpful. For a sample, check out her recent posts "What does it take to be your own boss?" and "Hourly rates and salaries". Last...