My Little Pony Playset Stickers for Hasbro

Over the years I’ve worked on dozens of projects for Hasbro. Most of what I do for them is “planning and production” so the artwork stays behind the scenes and will never be seen by the general public. The toy business is competitive and Hasbro is naturally very protective of their ideas, which I respect.

Every once in a while something I do for them makes it out into the world, usually in the form of packaging or stickers. Back in 2015 I illustrated some stickers for a My Little Pony Equestria Girls Pinkie Pie playset. These stickers were applied at the factory to give extra color and detail to furniture in the room. The playset was released last year and can be purchased from Amazon.

Hasbro has given me permission to show a couple of the stickers: a cork board and a board game. On the cork board two of the small character photos were pasted in from existing art but otherwise I created it all from scratch. Also, the lower corner of the game board was intentionally left blank to make room of a plastic spinner.

Here’s a silly, energetic video I found online of someone having fun reviewing the playset. Hope it gives you a smile: