Here’s another never-before-seen piece from my files.
Way back in 2010 I was hired by the award-winning Minneapolis agency KNOCK to help them sketch up some FPO marker comps for Target. Target needed some endcap signage with a wine-and-cheese theme and KNOCK was pitching them some concepts. If my memory is correct they sent me some rough thumbnails along with some specific samples of the types of food, wine, glasses, etc. that they were looking for, then I sketched these up.
I was able to spend a little more time than normal polishing these up to make them look very clean and tight, a luxury I don’t always have. It was a lot of fun.
(Click to enlarge.)
